About Me

Hello, I’m Joshua — a Dutch-American designer and developer living just outside of Nashville with my amazing wife Chihiro and our two lovable Morkies, Adobe and Pixel.

For over 15 years, I’ve shaped digital and physical brand experiences for startups, nonprofits, and international companies. I’ve worked for one of the world’s top 10 direct sales companies, where I led projects across web, UI/UX, and full-stack development. But my creative foundation is broad — rooted in print, branding, packaging, and even motion graphics. Whether designing a brand or coding an interface, I’ve always enjoyed bridging disciplines to solve real problems with thoughtful, forward-thinking design.

I’m a full-stack developer and creator of several open-source tools, including the Arcane microframework — a minimalist PHP tool built for rapid prototyping with near-zero setup. I’m also currently building Watched FYI, a progressive web app for tracking shows and movies. These side projects come from a deep love of problem-solving and a desire to build tools that feel intuitive — and maybe even a little fun.

When I’m not designing or coding, you’ll usually find me in Azeroth. I’ve played World of Warcraft since 2005, and at just 13, I built one of my first projects: Fusion9, a creative community for gamers and designers. I’m also a dedicated TV and film enthusiast, with over 16,000 episodes watched and a deep appreciation for sharp writing, compelling characters, and stylized storytelling — especially anything from Tarantino.

I believe great design is intuitive, intentional, and invisible. My work spans branding, UI/UX, front-end and back-end development, often blurring the lines between roles to bring ideas to life in the cleanest, most efficient way possible. Whether I’m shaping a visual identity, architecting a CMS, or obsessing over CSS transitions, I’m always chasing that sweet spot where form meets function.

If I had to describe my approach, it would be this: curious by nature, precise by practice, and never afraid to rethink the rules. I love starting from scratch, simplifying the complex, and building things that just feel good to use — a creative instigator.