LuchaIdentity & PackageProject for Package Design I. Lucha means 'green tea' in chinese. My goal was to create a modern day, environmental friendly, design for traditional tea. The box is made of 100% recycled brown paper and is snapped closed by the weight of its own paper. The logo was created by hand and had to represent the playfulness of chinese characters while remaining professional. Lucha won gold at the local (Nashville) 2012 student ADDY awards for package design & silver for logo design.